Benefits
The Information Mapping® method provides significant benefits, both for the reader and for the writer.
For the reader
For the writer
- A 57% decrease in the number of words in a document
- An 83% decrease in time to develop a first draft
- A 75% decrease in time to review a document.
Background: research
No, we did not invent the numbers above. While at Harvard and Columbia universities, Robert E. Horn, Information Mapping's founder, conducted research about how readers deal with large amounts of information. This resulted in the Information Mapping® method, which is based on
- learning theory
- human factors engineering, and
- cognitive science.
What our clients say
I never would have believed a three day workshop could have this kind of impact on the way I work. It's not only changed the way I write but also how I think about business communication. A very worthwhile investment for any company."
Raechel Fleming
National Training and Recruiting Manager
Toys "R" Us Canada