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7 Steps to a Results Driven Intranet
Meeting the Intranet Communication Challenge
To be successful in today’s economy, businesses need quick, easy access to information. Organizations are using Intranets, Extranets, and the Internet to distribute all types of information—to employees, customers, partners, investors, suppliers, and distributors. Organizations that don’t present this information in a clear, concise manner that is easy and intuitive to navigate are wasting the substantial investment of time and money spent implementing Web technologies.
The Web site must ideally balance both the user and the organizational needs the site to be effective, and to add value and worth for the time and effort invested. Users are better served when they have immediate access to the most current information.
7 Steps to a Results-Driven Intranet
Information Mapping uses the following 7-step process to help organizations create the robust information architecture required to make an Intranet into an effective knowledge management and productivity tool.
- Step 1: Conduct a performance audit to determine whether your Intranet is providing the maximum possible return on investment and identify ways to improve performance.
- Step 2: Develop an action plan that details schedules, resource requirements, budgets, implementation and maintenance processes, and success criteria.
- Step 3: Design a revised information architecture for your Intranet based on audience needs and performance objectives to ensure all information will be organized to quickly and effectively answer user questions.
- Step 4: Establish new standards, models, and a prototype to use as a guide for developing your site content and navigation.
- Step 5: Test and validate your solution to be sure that it will provide the results you require. Identify and incorporate needed changes.
- Step 6: Train your content providers, and work with them to create results-driven content using the proven research-based principle and guidelines of the Information Mapping method.
- Step 7: Implement, review, and maintain your new Intranet to ensure continued effectiveness.
By following this 7-step approach, users of your Intranet site will be able to efficiently access and use the information they need. This can improve productivity, reduce costs, and enhance customer satisfaction. Additionally by creating information that has a consistent look and feel, your employees will experience improvements to both quality and distribution.
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