The Method

Information Mapping® is a research-based method used to analyze, organize and present information based on your audience’s needs and the purpose of the information.

Introduction video

Organizational challenges

Poorly written documentation, training, memos, reports and emails can cause significant problems for organizations.

Reader and writer challenges

Writers and readers of business communications are faced with these challenges:

  • Large amounts of complex or technical information
  • Too much or too little detail
  • Critical information is buried and hard to find
  • Lack of organization and logical structure

Our solution

Information Mapping overcomes these challenges. The Method provides writers with a systematic approach to organizing and presenting information so readers can quickly and easily access it, understand it and act on it.


baThis section provides a demonstration and examples of how the Information Mapping method can be applied to a wide variety of documents in various media. It provides examples of different document types. Each is written in a conventional form "Before" and then is re-written using the Information Mapping Method "After."


checkmarkssmall3The Information Mapping® Method benefits writers by enabling them to work more quickly and effectively, especially in team authoring situations. Readers benefit because they can easily find and understand the information they need to do their jobs. The entire organization benefits from lower error rates, higher productivity and improved operating efficiency.




The Information Mapping® method is protected in several ways. Find out all about its trademarks and protection.

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Download iMAPit on your iPhone, iPad or Android tablet. Visit the App Store or Google Play.

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