The Information Mapping® Method

Information Mapping® is a research-based method for writing clear and user focused information, based on the audience’s needs and the purpose of the information.

Introduction video

Reader and writer challenges

Writers and readers of business communications are faced with these challenges:

  • Large amounts of complex or technical information
  • Too much or too little detail
  • Critical information is buried and hard to find
  • Lack of organization and logical structure

Our solution

Information Mapping overcomes these challenges. The Method provides writers with a systematic approach to organizing and presenting information so readers can quickly and easily access it, understand it and act on it.

Components of the method

Information Mapping® provides a number of tools that help you to analyze, organize and present information:

Information Types help you to analyze the subject matter and categorize it according to the purpose for the audience
Research-Based Principles allow you to organize information effectively so that it is easy to access, understand, and remember
Units of Information help you to create standardized information modules that contain one clear purpose
Presentation Modes allow you to format information so that it is easy to use


The foundation of Information Mapping®

Robert HornIn 1967, Robert Horn was a researcher at Harvard and Columbia Universities who was interested in how human factors theory and other disciplines could be used to improve learning. The company's initial charter was to study the way people learn, and to develop services for analyzing, organizing, and presenting information. The initial funding was derived from projects with the U.S. Department of Defense.

Creation of the Information Mapping® method

Robert Horn's research evolved into the Information Mapping® method, and then into Information Mapping®'s proprietary, research-based seminars and consulting services. The company, renamed Information Mapping®, Inc. in 1982, was operated as a "think tank" until the early 1980s, when commercialization of the company's research base began. In 2009 the company was acquired by Information Mapping® International NV, a Belgian company.

A history of Robert E. Horn and the Information Mapping® method

In 1965, Robert E. Horn initiated the research into and design of the Information Mapping® method, initially developed as both a way of visually presenting information and a method for analyzing information to make it easier to communicate. 40 years later, The Method has been embraced by hundreds of thousands of individuals in 40 countries, standing the test of time and technological evolution.