"That’s Information Mapping. I can tell by the lines, labels and white space.” Most people recognize a Mapped document right away, thanks to its characteristic format. This leads some to believe that the Method is simply a format, although the format is really just “the tip of the iceberg.” If you’re a Mapper, you know the Method’s greatest value is its systematic, research-based approach to information analysis and organization.
But don’t downplay the Information Mapping format—after all, it’s a content standard used by organizations worldwide. In dozens of research studies content arranged using the Information Mapping format has been proven to be easier to comprehend than the “before” version.