Mind Mapping vs. Information Mapping®: diagramming vs. structured authoring

People sometimes ask us, Is Information Mapping the same as Mind Mapping? The short answer is that they’re not really alike, but since their names are similar enough to cause some confusion, let’s clarify the differences.

Continue reading
  13028 Hits
  3 Comments
13028 Hits
3 Comments

The Information Mapping format: a proven content standard

proven stamp_sm

 "That’s Information Mapping. I can tell by the lines, labels and white space.” Most people recognize a Mapped document right away, thanks to its characteristic format. This leads some to believe that the Method is simply a format, although the format is really just “the tip of the iceberg.” If you’re a Mapper, you know the Method’s greatest value is its systematic, research-based approach to information analysis and organization.

But don’t downplay the Information Mapping format—after all, it’s a content standard used by organizations worldwide. In dozens of research studies content arranged using the Information Mapping format has been proven to be easier to comprehend than the “before” version.

Continue reading
  14931 Hits
  0 Comments
14931 Hits
0 Comments

Writing for the Web: The Magical Number Seven, Plus or Minus Two

tiedye2During our webinars and presentations, we often ask audiences to participate in a memory test. Here’s how it works: we put a slide containing a lot of words on the screen for 20 seconds. Then we take the slide away and ask everybody to write down as many words as they can remember. We’ve repeated this memory test hundreds of times over the years for audiences ranging from under a dozen people to several hundred. The results have been amazingly consistent. No matter where or when we do this, the vast majority of people are able to recall 5 to 9 words.

Continue reading
  14846 Hits
  2 Comments
14846 Hits
2 Comments

Mail: A short history of Speed and SPAM

In the wake of each innovation new threats are catching up with us. The history of mail is one of speeding up and finding ways to prevent unwanted interferences.

About horses and ponies

robberyCouriers in ancient Persia rode rapidly from station to station, changing horses at each station. The Mongols did this, too, and much later in the United States the Pony Express used a similar system to deliver mail across the American continent.

It took a long time for messages to reach their destination. And there was the challenge of protecting the stations from robbers.

Continue reading
  11124 Hits
  0 Comments
11124 Hits
0 Comments

6 steps toward compliance with CFPB guidelines

cfpb1Have you ever noticed the contrast between the slick, enticing copy of a credit card offer and the confusing, legalese-laden fine print of your monthly statement? It’s hard to believe they came from the same company.

If you’re frustrated by the gobbledygook, you aren’t alone. The federal government’s financial industry watchdog agency, the Consumer Financial Protection Bureau, is fed up, too. The CFPB has been urging financial services companies to provide the public with clear, accessible “consumer-friendly” information about their products and the terms of their agreements.

Continue reading
  7764 Hits
  0 Comments
7764 Hits
0 Comments

Memorial Day Mappers' Morsels

usflagsquare

Memorial Day marks the unofficial start of summer in the USA. Many of our friends in other countries are also welcoming the change of seasons. At Information Mapping we like to celebrate the arrival of the warm weather by firing up the grill. We expect that many of you do too. That's why this week we're sharing a recipe from the Mappers' Morsels cookbook.

Continue reading
  7991 Hits
  1 Comment
7991 Hits
1 Comment

5 things to do before moving to the cloud

5cloudOver the last six months we here at Information Mapping have been in the process of moving all our information to the cloud. While the decision to move to the cloud was an easy one for us, the move itself hasn’t been as simple. Knowledge Management is our business. And yet, like the cobbler’s children who have no shoes, we had a lot of work to do to organize our information before moving to the cloud.

Continue reading
  7103 Hits
  2 Comments
7103 Hits
2 Comments

To Map or Not to Map? That is the question…

to-Map-or-not-to-map

Champions of the Information Mapping® methodology often scorn the suggestion that any written material might not benefit from a good dose of the Method. We understand why. Learning to Map made your life a little crazy, didn’t it? You became allergic to unclear writing. You couldn’t look at a document without thinking about how you’d chunk and organize its content. Maybe you even decided to Map everything you write. We love your enthusiasm, but the truth is that not everything needs to be Mapped, or even should be.

Continue reading
  7890 Hits
  1 Comment
7890 Hits
1 Comment

Illness and Death from Compounding Pharmacy’s Contaminated Drugs Highlight Need for Best Practices

pharmablog2

A few weeks ago I briefly posted this article about a deadly outbreak of fungal meningitis. It generated lots of reader interest. Sadly, the story of the outbreak is still making news, with additional reports of illnesses and deaths. It’s an important story, so here it is again, with a few updates, for those who may have missed it.

Continue reading
  7910 Hits
  0 Comments
7910 Hits
0 Comments

A Thanksgiving recipe from the Mapper’s Morsels cookbook

pumpkinroll2

Every so often we take a break from our focus on the Information Mapping Method as a business communications methodology and talk about the ways in which the Method can help you outside of your work life. Maybe the greatest “civilian” application for the Method is using it to write up recipes. A nicely Mapped recipe is so easy to follow that it’s practically foolproof.


Last July we shared with you a summer recipe for Taco Salad from Mapper’s Morsels, a cookbook that was written by Information Mapping’s consultants and instructors. Since November is the time when many people are planning their holiday menus, we’re presenting another seasonal Mapper’s Morsels recipe.

Continue reading
  6968 Hits
  0 Comments
6968 Hits
0 Comments