5 Steps to Managing and Reusing Content

five100When our professional services team performs a content audit for a large organization, managers are often shocked to see how much of the same content has been recreated for use within different areas. They can’t believe how much time and effort they’ve spent in “re-inventing the wheel,” and how many gaps, inconsistencies, inefficiencies and other problems have resulted.

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Writing Web Content: Garbage in, Garbage out

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Writing for the web today can sometimes feel like you’re trying to put a puzzle together with a blindfold on. It’s difficult to imagine how the final page is going to look and feel because all the content you are writing is input into small silos in a Content Management System.

I first ran into this experience a few years ago as I worked on the development of a website in Joomla. The experience really became very frustrating without a method for organizing the content and understanding all the different ways and places the information might be used.

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Are poor healthcare communications making you sick?

frustratedcustomer1Have you seen the ads that healthcare companies are airing on TV? They feature soothing music and heartwarming customer stories about the personal attention they’ve received from the company’s representatives. The message is pretty hard to miss: “We’re not just another huge, faceless corporation. We really care about you.”

Despite those tug-at-the-heartstrings ads, American consumers’ perception of the healthcare industry is largely negative. Most of us dread having to interact with our health plan providers. That’s because the industry suffers from serious communication problems.

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Exploiting Content Overlap

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“You’re a unique individual, just like everyone else.” I’m not sure who said this first, but it neatly summarizes why you need to think about developing an enterprise-wide strategy for content management. When different areas within organizations ignore the commonalities they share, the result is inconsistent content, unnecessary duplication of effort, and impaired efficiency.

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Is Your Organization a Content Hoarder? Four Warning Signs to Look For

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The other night, I watched an old episode of Hoarders. I’m not a big fan of reality shows, but this one was difficult to ignore. Like many of us, I’m both fascinated and repelled by the way some people keep piling up possessions despite the fact that they’re rendering their homes unsafe, unsanitary and virtually uninhabitable.
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