They’ve finally figured it out! Who are "they," you ask? Organizations of all types, big and small, public and private sector, across the globe. They’ve finally figured out that the different consumers of their content—customers, suppliers, partners, regulators, tech experts, and end users– all read at different levels and abilities.
Through sometimes painful experience, these organizations have learned that using Plain Language means clarity and ease of understanding for the reader, and that it pays off in customer satisfaction, loyalty, trust and “stickiness”!